When tasked to redesign Trackr's website the first step was to iterate on ideas quickly. The best way to do that was by wireframing out the site and the message Trackr wanted to get across to potential customers.
Trackr wanted to establish a web presence that would assert them as leaders in the tracking device space. It was important to showcase the sleek and stylish design of their Bravo device while showcasing relatable scenarios.
We wanted to make the onboarding process informative but painless. Illustrations are a good way to keep things light while focusing in on the message.
The Trackr device can be attached to any item. In order for users to indentify the items they care about we needed to create a library of icons to represent those items.
Stepping outside my comfort zone I was asked to design packaging that would be in major retail stores such as Target, Best Buy, and Walmart.