The goal of this redesign is to enhance user experience, improve forecast accuracy, and create a visually appealing interface that caters to both casual surf enthusiasts and avid surfers.

Product design
UX research
User surveys

Background

The existing surf forecast app suffered from usability issues, limited forecast range, and inconsistent accuracy. The primary challenge was to redesign the app to provide accurate surf forecasts for an extended 16-day period while maintaining a user-friendly and intuitive interface.

Objective

The redesign is focused on creating a best in class ‘Know Before You Go’ experience, that will eliminate some existing shortcomings, act as a continuum for our existing 160k premium subscribers, while laying the foundation for a more personalized and actionable experience.